We are the world’s leading diamond company with expertise that spans the global diamond value chain. From the responsible discovery and recovery of diamonds to retail jewellery expertise, and from rough diamond sales to innovative diamond technology, we offer a range of sector-leading products and services. Synonymous with diamonds since our foundation in 1888, today our international business produces around a third of the global supply of rough diamonds. With our commitment to sustainability enshrined in our Building Forever approach, we are proud that our diamonds not only celebrate life's greatest moments, but also help to drive development.

THE JOURNEY OF A NATURAL DIAMOND
De Beers is intimately connected with the life of natural diamonds, from the moment they’re discovered deep in the earth, to their rebirth as symbols of timeless beauty.
Our impact at a glance
As the world’s leading diamond company, our impact is felt across the world – in our own industry, and in the communities and countries where we operate.
33 %
of the global supply of rough diamonds
136
years of diamond expertise
$ 2,858 m
total tax and economic contribution in 2024
18
countries where our people work

PROVENANCE
Enhancing transparency of diamond provenance

LIVELIHOODS
Supporting brighter futures through diamonds

NATURE
Restoring and protecting biodiversity

CLIMATE
Innovative thinking and pioneering partnerships

BUILDING FOREVER
OUR SUSTAINABILITY STRATEGY
Creating a meaningful impact
Our sustainability strategy, Building Forever, is focused on three areas: Livelihoods, Climate and Nature. These areas are all underpinned by Provenance – our aim to enhance transparency and traceability across the journey of our diamonds.

Driving Innovation Across the Diamond Industry
For over 135 years, we have been pushing the boundaries of innovation. We remain at the forefront, pioneering new technologies while upholding the highest ethical standards. Our expertise in diamond exploration, mining, sorting, sales, grading, traceability, education and marketing is unrivalled.

PIONEERING SUPERMATERIALS FOR A TECHNOLOGICAL FUTURE
Through Element Six, you’ll find synthetic diamonds and associated advanced materials at the heart of some of the world’s most exciting technological innovations. Whether helping to improve performance of the most advanced semiconductors, or purifying the world’s waters from forever chemicals, Element Six develops innovative solutions for the toughest industrial challenges.

WORLD-LEADING DIAMOND TRACEABILITY TECHNOLOGY
Sustainability, transparency and ethical sourcing are fundamental to our business. We use the latest technology, including blockchain and artificial intelligence, to build world-leading traceability solutions – enabling diamonds to be tracked from mine to market.

BEST-IN-CLASS MINING & DISCOVERY TECHNOLOGY
Our quest to recover natural diamonds requires operating in some of the world’s most remote and challenging landscapes: deserts, arctic wilderness – even the depths of the ocean. See how hard-won expertise combines with pioneering technology to create sustainable and ethical exploration and diamond recovery.

DIAMOND EXPERTISE FOR UNMATCHED QUALITY
Our heritage, stretching back more than 135 years, shines from each piece of jewellery created by our market-leading brands. With unparalleled expertise and unmatched passion, we turn diamonds into timeless designs our customers are proud to own.

Shape your future
Our business thrives because of the creativity, passion, and expertise of our people. That’s why we’re committed to their well-being and growth—both personally and professionally. Join us to be a part of something brilliant.